About Me

In an ideal world, a successful project or campaign would involve the collaboration of several key players. These roles include a Brand Manager, Marketing and Advertising Manager, Project or Portfolio Manager, CEO, CFO, COO, CTO, and a team of subordinates under each of them. It is also common practice to include outsourcing, as not all elements of a project can be delivered in-house.

The following roles are essential to cover the basics of any IT project on a limited budget:

Brand/Marketing Specialist: a marketing professional who specializes in managing and developing a brand’s identity, positioning, and overall strategy. They play a crucial role in ensuring that a brand effectively communicates its values, vision, and unique selling propositions to its target audience.

Graphic/Web Designer: a professional who specializes in creating visual designs for both print and digital media. They combine their artistic skills with technical expertise to develop visually appealing and functional designs for websites, mobile applications, advertisements, branding materials, and other forms of visual communication. Understanding various production processes is a key requirement.

Web Developer: a professional who specializes in the development, implementation, and maintenance of websites and web applications. They are responsible for creating the technical aspects of a website, ensuring its functionality, usability, and  responsiveness.

Project/Campaign Manager: a professional who oversees the planning, execution, and successful completion of projects within an organization. They are responsible for coordinating and leading a team to achieve project goals while ensuring that the project is delivered on time, within budget, and according to the specified requirements.

In the context of Outsourcing and ROI Analytics
It is possible for the responsibilities related to the management of outsourced elements or analysing and reporting on ROI to be assigned to the project manager, web developer, or marketing manager. The distribution of responsibilities often depends on the organization’s structure, project requirements, and available resources. Here’s a breakdown of how each role could be involved:

Project Manager:  the project manager may be responsible for identifying the need for outsourcing, selecting outsourcing partners, and ensuring that outsourced elements align with the project’s goals. They would also coordinate with the outsourcing partners, monitor their progress, and ensure they meet project requirements.

Web Developer: depending on the scope of the project and the involvement of external resources, a web developer might collaborate with outsourced developers or agencies. In this case, the web developer’s role could be focused on technical coordination, ensuring smooth integration between in-house and outsourced development efforts. While the primary responsibility for ROI analysis and reporting may not fall directly under a web developer’s role, they could provide technical insights or data to support ROI analysis.

Marketing Manager: the marketing manager may oversee the selection of marketing agencies or vendors, negotiate contracts, and manage the outsourced elements of marketing initiatives. They might also work closely with the outsourcing partners to define campaign objectives and metrics for ROI evaluation. The marketing manager could then analyze campaign data, track performance, and report on the ROI achieved from the outsourced marketing efforts.

It’s important to note that the distribution of responsibilities may vary based on the organization, project structure, and specific roles within the team. Some organizations may have dedicated roles such as an IT outsourcing manager or ROI analyst to handle these tasks.

I have practical experience in all these areas.